Razer has gone massive on AI. It opened up three world AI hubs within the latter half of 2025, and in the beginning of 2026, confirmed off Undertaking Motoko (AI glasses however as a gaming headset) and Undertaking Ava (a holographic AI assistant).
“We very not often sit down with the finance folks and say, ‘Oh, can we do projections and issues like that?’ It’s actually extra of a ‘by the seat of our pants’ type of factor. It is cool, we prefer it, it is gonna be enjoyable, we would like it for ourselves. I feel the actual type of set off there may be, do we would like it for ourselves? And if we actually need it for ourselves, and we expect it is cool, we’ll convey it to market.”
Naturally, this leads Nilay Patel, the editor in chief of The Verge, to ask about what he calls the ‘holographic anime waifu’. Tan compares it to the likes of Cortana from Halo and suggests it is all the time been a dream of players. “It is somewhat little bit of sci-fi, us rising up all the time wanting one thing cool like that, and so we stated, ‘Hey, it is a fantastic idea,’ and I feel the group loves it.”
However will they fall in love with it? We all know individuals are already forming relationships with chatbots (hell, folks have married bridges and vehicles), however by actively creating this type of “anime waifu” in your desktop, is there a danger of it enabling unhealthy relationships between customers and Undertaking Ava?
“Effectively, I might say that doubtlessly that might occur,” says Tan, “however that’s undoubtedly not one thing we plan to construct the product towards.”
Tan clarifies that Razer is actively taking reservations and does have plans to place it out in some unspecified time in the future. Ava itself was really introduced final yr, however the preliminary product was simply an app on a pc that backseat gamed. Now, it is far more concerned and powered by Grok, xAI’s AI assistant.
Given the noise across the Grok deepfake AI imagery scandal, it is pure that the belief and security facets of xAI as a Razer companion will get touched on, although Tan nearly fully avoids the query.
“Particularly, I do not actually prefer to touch upon that at this cut-off date,” he says, “as a result of I haven’t got sufficient data, I feel, proper now. I actually do not. My focus to this point has been extra when it comes to what’s the perfect conversational mannequin that we have, and so they’re nice, they’re incredible.”
In character for a corporation trying to get an AI waifu in your desk, Tan believes that AI might be close to inescapable going ahead. “I consider that in some unspecified time in the future, it isn’t simply video games, however AI is simply gonna be so prevalent or ubiquitous that each single vertical, healthcare, gaming, and leisure, is gonna have some components of AI there. And we’re simply going together with it.”
Regardless of its personal efforts within the AI world, Tan seemingly would not simply need Razer to be enabling customers to churn out garbage—for instance, it is creating AI-powered QA instruments for builders. “I feel for us, we’re all aligned towards gen AI slop that’s simply churned out from a few prompts and stuff like that.”
Tan argues that new types of artists will pop up within the AI age, who will weave prompts into their workflow to make various kinds of artwork. He additionally claims that individuals will get sick of AI work and can search for one thing extra.
“In some unspecified time in the future in time, we will see a lot slop on the market that we will crave for actually nice artwork, actually nice design,” says Tan. “And that is what’s gonna occur. We have seen a cycle go over and again and again.”
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