Monday, November 3, 2025
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Borderlands 4 Gross sales Report Suggests Its Promoting Slower Than Borderlands 3 – WGB


Borderlands 4 is without doubt one of the largest launches of the 12 months and can doubtless find yourself pushing the franchise as an entire over the 100 million copies bought mark. That’s sooner or later, although. How is Borderlands 4 performing proper now?

Alinea Analytics claims to have that reply. The corporate makes use of its personal secret formulation to estimate gross sales and different helpful metrics, which it then provides to publishers and builders. However in addition they like sharing their insights with the remainder of us.

In keeping with the most recent e-newsletter written by Rhys Elliott, Borderlands 4 has to this point managed to promote 2 million copies throughout PC, Xbox and PlayStation.

Elliott additional breaks down the numbers for us, revealing that half of these gross sales have been on Steam, the place the sport has been drawing excessive concurrent participant counts.

If these numbers are correct, they’re somewhat comfortable. Borderlands 3 managed to promote 5 million copies in its first 5 days, as confirmed by writer Gearbox on the time. Meaning Borderlands 4 has achieved lower than half of these gross sales in roughly the identical period of time.

It isn’t serving to that Borderlands 4 has confronted a tough launch. PC gamers, particularly, haven’t been pleased with the technical efficiency, citing poor optimisation as a significant drawback. Gearbox CEO Randy Pitchford has not taken this criticism effectively, occurring a number of social media rants, successfully blaming individuals for having too excessive expectations.

All of this stated, Alinea Analytic’s knowledge must also be taken with a pinch of salt. I truly assume the numbers are most likely somewhat low and that the sport is promoting higher than the report suggests. And just like the earlier video games, it’ll most likely proceed to promote effectively for fairly a while. Nonetheless, whereas I feel it’s promoting higher than Alinea believes, I wouldn’t be stunned if it isn’t doing in addition to Borderlands 3.

I hope to lastly get an opportunity to play Borderlands 4 this week.

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