It has been obvious for a while that Dungeons & Dragons is transferring in the direction of a digital-first model, centered round D&D Past, accompanied by a bigger a shift into IP and life-style property.
D&D has had cartoons, toys, comics, and so forth for many years, so this isn’t new, however the concentrate on these IP-based licenses seems to be gowing.
In Hasbro’s newest earnings name, CEO Chris Cocks notes that the corporate — by which he’s referring to Hasbro, WotC, and their digital studio groups — “delighted greater than 1 billion youngsters, households and followers, secured partnerships that additional underwrite future development, superior our evolution to a digital-first play and IP firm and delivered report income for our shareholders.”
As we enter 2026, we view enjoying to Win and extra importantly, the execution behind it by our Hasbro, Wizards of the Coast and digital studio groups as a transparent success. Regardless of market volatility and a shift in client atmosphere, we returned this firm to development in a significant means. We delighted greater than 1 billion youngsters, households and followers, secured partnerships that additional underwrite future development, superior our evolution to a digital-first play and IP firm and delivered report income for our shareholders.
As beforehand talked about, this is not actually new data, however it’s informative to see it clearly laid out by Hasbro’s CEO. Within the final couple of years, the corporate has had huge success with Baldur’s Gate 3, and demanding (if not business) success with the film Honor Amongst Thieves. No less than two D&D TV exhibits are at present in development–one from HBO as a sequel to Baldur’s Gate 3, and one other from Netflix, additionally set within the Forgotten Realms. Within the eanrings name, Cocks notes that they’ve “top-tier inventive companions throughout greater than 60 energetic leisure initiatives.”
Digital gross sales at present make up 60% of D&D’s income. With digital-exclusive expansions being bought on D&D Past, a sturdy digital tabletop integration, and the bringing in of the bigger third-party D&D content material creators as partnered content material, D&D’s transfer in the direction of digital-first is nicely underway. Whereas there isn’t any indication that the bodily books will go away, they’re slowly changing into secondary or collector’s objects slightly than the first product.
