“AI is inevitable.”
That is a phrase that is rattled round my head for a month. Not willingly thoughts you. It is taken up lodging in my gray matter after listening to it in conferences, studying it in emails, and seeing it buffeted backwards and forwards throughout Bluesky, LinkedIn, and Discord.
It is not a convincing phrase. When you hear it from AI boosters it is easy to brush off as uncooked hype, and for those who hear it from doomsayers it could actually lull you into a way of fatalism. However because the thinker Natasha Bedingfield advised us in 2004, at the moment is the place the e-book begins, the remainder remains to be unwritten. Nothing, for higher or worse, is inevitable.
However in these varied calls one other phrase—one you could have heard at your studio—has slipped previous extra unnoticed: “AI is only a software. It may be used for good or evil, like some other software.”
In any case it is a enterprise the place we use instruments for good or evil, proper and fallacious, appropriately and incorrectly. We debate the effectiveness of Unity, Unreal, or Godot. We agonize over whether or not to make use of procedural versus hand-crafted content material. We debate and talk about the subject a lot that Recreation Builders Convention has a complete Instruments Summit devoted to craft of constructing recreation growth software program.
Viewing generative AI by the impartial lens of software evaluation is pure—and I will go as far as to say admirable—for our neighborhood. It is a technique we use to get previous hype and bombast, to try to take know-how by itself phrases and see the way it matches our functions. And because the 2025 GDC State of the Business report tells us, some builders are adopting generative AI, loads of them not purchased in on the hype however by the act of looking for the best software for the job.
However generative AI as ‘only a software’ is a deeply flawed lens. That phrase betrays a quiet cynicism (one we hear usually from opponents of firearm regulation within the United Stats). As a result of nothing—not generative AI, not a firearm, not even a hammer—is “only a software.”
The operate of instruments is influenced by their type
Take into account two instruments discovered in lots of American households: the claw hammer and the handgun.
Usually Recreation Developer restricts itself to the craft of constructing video video games however I promise that is related. Weapons are one other software the place neutralizing rhetoric is deployed to downplay a software’s adverse results. I grew up in a gun-owning home in a gun-owning neighborhood in suburban Maryland. There have been most likely 4 handguns sitting in lockboxes throughout two rooms, a couple of rifles and shotguns in a vault within the basement, and one questionably authorized World Struggle I firearm tucked away in a closet. The NRA’s mantra of “weapons do not kill individuals, individuals kill individuals” was commonplace. A neighbor of mine laughed after I advocated for stronger rules on gun possession on the idea of “weapons are supposed to kill.” “Weapons aren’t meant to kill,” I recall him saying. “Vehicles can kill individuals. Does that imply automobiles are meant for killing?”
His level boils right down to this: The end result of the software’s use shouldn’t be value contemplating when discussing regulation, solely its potential use. A gun is a software and the consumer has management over a software is used.
Vehicles are already tightly regulated and value hundreds of {dollars}, making his level moot, so we’ll break down the development of the claw hammer as a substitute. We usually consult with hammers as getting used to pound nails into wooden, however I primarily use mine for hammering anchors into drywall as a result of I am a theater child and was taught in crew to belief screws.
In both case, the bodily form of the claw hammer dictates its commonest function. The deal with extends right into a steel object that’s blunt at one finish, and clawed on the opposite. The design follows the swing of the human arm, transferring kinetic power generated by the bicep, down the elbow, by the wrist, and into the blunt finish.
We additionally know that claw hammers are usually not helpful for each type of transferring this power. Variations on hammer design just like the ball-peen hammer present how this primary function must be altered for various duties. The form and the fabric modifications relying on the aim. To promote extra hammers, firms spend money on higher supplies and affordances like rubber grips to make their use extra comfy.
Like a firearm, hammers can be utilized as weapons. That very same transference of pressure can be utilized to hurt one other residing being. Video video games generally place hammers in a gamers’ loadout alongside weapons, grenades, and weapons of struggle.
Neither the hammer nor the firearm is “simply” a software. They’re instruments which might be optimized for a function. We are able to research that function, and solid judgements a couple of software’s security, deserves, and must be regulated primarily based on that.
However. The form of the hammer shouldn’t be an environment friendly technique to inflict hurt. That is supported by knowledge from the FBI Crime Statistics survey, which gathers knowledge filed by police departments that take part in assembling knowledge. “Handgun” is the commonest weapon utilized in homicides, and “knife/chopping instrument” ranks larger than “blunt objects.” That is as a result of handguns are an extremely environment friendly technique of wounding residing beings.
Let’s break down the handgun the best way we did the hammer. Handguns are assembled from an assortment of parts that switch the squeeze of a set off into the strike of a hammer in opposition to a firing pin, which strikes the primer of a bullet’s cartridge and sends it propelling out of the tube. Although some bullets seen in bigger firearms are supposed to penetrate steel, a handgun’s bullet is envisioned and designed to chop by flesh.

Picture by way of Adobe Inventory.
These constraints make handguns environment friendly at few different duties. In a pinch you may use the butt of a handgun as a hammer. I am unable to discover any knowledge about them getting used for that function. I can solely wander onto a development website and rely the variety of firearms in toolboxes as a common pattern measurement.
Neither the hammer nor the firearm is “simply” a software. They’re instruments which might be optimized for a function. We are able to research that function, and solid judgements a couple of software’s security, deserves, and must be regulated primarily based on that. Firearm advocates oppose this course of by neutralizing language as a result of it is troublesome to dispute the correlation between the variety of weapons versus the variety of murders and assaults with weapons in a geographic space.
Generative AI proponents generally regurgitate that language when defending this new know-how. As a result of just like the gun foyer, they do not need the aim of generative AI determined by its outcomes, solely its potential.
What’s that function? It could be the dying of fact itself.
Generative AI is broadly used to deceive by mimicry
Generative AI is a software for deception.
That is not what its largest backers will let you know. It is broadly pitched as a software for effectivity. However effectivity is difficult to measure and straightforward to recreation. Deception is loud and apparent. College students are utilizing it to cheat on papers. Rip-off calls with AI-generated voices are on the rise. The Division Human Well being and Providers revealed a research citing secretary Kennedy’s unfounded well being views that cites nonexistent research, doubtless generated by AI. There was that cadre of YouTubers creating AI-generated faux film trailers to draw clicks and earn a living off individuals who do not comply with leisure use. Apple marketed Apple Intelligence with ads exhibiting individuals deceiving their neighbors, household, and coworkers. Activision Blizzard used generative AI to promote video games that do not exist.
Now this is the rub: video games—and all of leisure—are additionally a type of deception. We use the phrase “magic circle” to explain how we entice gamers into our worlds. We use digicam methods, rendering know-how, and even VO barks to simulate digital worlds. Folks interact with video games, movie, TV, books, and particularly magic reveals as a result of on some stage they wish to be not simply deceived, however lied to. AI has additionally been offered as know-how that can let each participant make their very own excellent expertise tailor-made for them by producing worlds, visible belongings, and audio on the fly. However the greatest pitches I’ve heard for AI are likely to “disguise” the presence of the LLM, solely mildly asking the participant for prompts as a way to accomplish behind-the-scenes computing duties. These lies could make shared realities, not wholly distinct ones.
That’s the distinction between telling lies to make digital worlds and and telling lies to form the actual one. Lies in digital worlds create shared realities. Lies in the actual world tear them down.
How applicable that one such “shared actuality,” the Star Wars present Andor, not too long ago warned us concerning the value we pay with treating AI as “only a software.” “The lack of an goal actuality is probably essentially the most harmful,” stated the character Mon Mothma in a climactic speech decrying the whitewashing of a fastidiously executed genocide.
“When fact leaves us, once we let it slip away, when it’s ripped from our arms, we turn into weak to the urge for food of no matter monster screams the loudest.”
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