PC distribution platform Rokky has acquired Chinese language storefront ChinaPlay.
No determine has been positioned on the deal. ChinaPlay works to deliver non-Chinese language content material to a Chinese language viewers; to take action it offers advertising assist and regional pricing. The platform boasts round a million customers per 12 months.
“China’s gaming market may be difficult to navigate, with strict rules and distinctive challenges that make it troublesome for international publishers to succeed in gamers instantly,” Rokky co-founder and CEO Vadim Andreev stated.
“By buying ChinaPlay, we’re leveraging our native partnerships and experience to open the door for builders worldwide; giving them a secure, direct path to China’s 322 million PC avid gamers. Our mission has all the time been to make international distribution accessible and clear, and this acquisition is a significant step ahead in connecting publishers with one of many world’s largest gaming audiences.”
ChinaPlay product lead Denis Glukhov added: “Buying ChinaPlay is a strategic transfer that may considerably improve our presence within the Chinese language market. Our focus is obvious: to develop into a more practical bridge between international publishers and Chinese language avid gamers. We’re dedicated to increasing our presence on native boards, enhancing our loyalty program to supply higher worth to gamers, and rising the number of writer catalogs out there on our platform. This acquisition is about creating significant connections – giving gamers extra selections whereas serving to publishers navigate and achieve one of many world’s most dynamic gaming markets.”
Disclaimer: Alex Calvin is a contract author who has labored with Rokky previously.
