3D Funding Companions, an impartial funding administration agency and a serious shareholder of Sq. Enix, has criticized the corporate in a 112-page presentation, hoping to interact in constructive dialogue to “improve its company worth.”
As reported by BusinessWire and noticed by Automaton, the Singapore-based funding fund, which owns a 14.36 % stake within the Japanese firm, has known as on different shareholders to affix them in “sharing frank opinions” on “administration points.”
Primarily, the agency critiques the “sluggish” income development charge and revenue margins based mostly on the final three fiscal years. For context, again in Could, Sq. introduced a 3-year marketing strategy promising a “reboot for long-term development.” The technique includes reorganizing its improvement studios to function below one administration group, increasing income alternatives by “strengthening buyer contact factors,” and different company initiatives.
On the time, the corporate’s annual monetary outcomes reported an 8 % lower in internet gross sales for the fiscal 12 months ending March 31, 2025, diving from ¥356 billion (about $2.5 billion) to ¥324 billion (about $2.2 billion). As well as, working revenue decreased from ¥40 billion to ¥32 billion.
After a regular stream of sagging quarterly monetary outcomes over the past 12 months, 3D Funding Companions, which first began buying shares in April this 12 months, was initially on the lookout for simply “pure funding,” and, relying on circumstances, to “supply recommendation or make important proposals to administration.” It appears the latter have lastly manifested.
‘As soon as once more—shock us, transfer us, and ignite that keenness we as soon as felt’
The presentation, which is titled “Administration Problems with Your Firm as Seen from Outdoors,” primarily focuses on the online game enterprise, but in addition criticizes the “inadequate” synergy between Sq.’s gaming and non-game companies.
Relating to the three-year “reboot,” the agency thinks it “doesn’t current a concrete future imaginative and prescient,” including that there is not any point out of a enterprise portfolio technique and administration technique for the non-game companies, or capital allocation coverage based mostly on ROIC.
“With respect to resolving SQEX HD’s administration points, the Present Medium-Time period Enterprise Plan presents solely extraordinarily imprecise insurance policies for resolving every drawback (e.g., a dispersed improvement portfolio, poor platform choice, and deficiencies in product design), and incorporates no description of particular KPIs, quantitative targets, or execution plans. Consequently, they’re insufficient as concrete options to every of those issues,” reads the presentation.
Additionally within the presentation, the agency attracts a number of comparisons to different Japanese online game firms, together with Konami, Nintendo, and Capcom. One other part contains not too long ago launched titles which have been “harshly criticized,” choosing up what appear to be quotes from Metacritic customers, with the identical making use of to new IPs like Forspoken, Babylon’s Fall, and Marvel’s Avengers.
In keeping with the agency, the shareholder defined these considerations to Sq. Enix president Takashi Kiryu and out of doors director Abdullah Aldawood in October of this 12 months. As said by the agency, Kiryu replied “solely with a short e mail,” stating that the present medium-term marketing strategy “was enough and a brand new evaluate framework was not essential.”
Now, 3D Funding Companions needs to encourage outdoors administrators to “act extra totally as representatives and advocates for the overall shareholders,” whereas urging different shareholders to learn the presentation, gather their “frank views,” and have interaction in “constructive dialogue” with Sq. to “improve its company worth once more.”
“As soon as once more—shock us, transfer us, and ignite that keenness we as soon as felt,” reads the start of the presentation. “For players throughout the globe have been ready, endlessly, for that irreplaceable expertise.”
Thus far, 2025 has seen Individuals Can Fly blaming Sq. for layoffs and challenge cancelations, in addition to the corporate stating that it needs to make use of generative AI, a expertise that has continually been criticized by sport builders, to “automate 70 % of QA and debugging” by late 2027.


