Wednesday, October 29, 2025
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The Sims Creators Give up EA Partnerships Amid Buyout Issues


Content material creators specializing in The Sims 4 content material are leaving EA’s Creator Community in protest after EA confirmed it’s to be acquired by an investor group composed of Saudi Arabia’s Public Funding Fund (PIF), Silver Lake, and Jared Kushner’s Affinity Companions.

The transaction — introduced on the finish of final month and valued at roughly $55 billion — is the most important all-cash sponsor take-private funding in historical past.

Being a part of a neighborhood that has at all times strived to be welcoming and inclusive, some The Sims creators now concern the documented conservative values of EA’s consumers — which embrace Donald Trump’s son-in-law and Saudi Arabia’s Prince Mohammed bin Salman bin Abdulaziz Al Saud — will influence the sport’s growth, with insisting “the values represented by the folks buying EA are essentially at odds” with that of The Sims’ neighborhood.

Streamer Kayla “LilSimsie” Sims, who has over 2 million subscribers and has labored with EA up to now to develop DLC, mentioned information of the sale “devastated” her, and that “the state of affairs is a nightmare for our neighborhood.”

“I’ve made the choice to take away myself from the EA Creator Community. It’s my hope that strain from creators and the neighborhood would possibly encourage EA’s management to rethink the long-term influence of this sale and to protect the values which have made The Sims so beloved,” she wrote in a heartfelt message on YouTube (thanks, Polygon).

“Because of this I’ll not obtain early entry to Sims packs, and I can’t have a creator code. Below this new possession, I really feel I can’t keep a direct affiliation to the corporate. I additionally actually imagine that they profit extra from my early entry content material than I do, and I believe that stepping away is the strongest motion I can take in opposition to the sale.”

She continued: “This example is a nightmare for our neighborhood. No person helps this sale, and it’s placing creators in a really tough place. They’ve constructed their complete profession and livelihood over a recreation that they haven’t any management over. I ask that you simply please not harass different Sims creators over their choices relating to the sport and the creator community. I’m very lucky to be able the place I could make a selection like this, however not everybody has that potential. I do not actually do not imagine there’s a ‘proper’ reply right here, and everybody remains to be attempting to determine their subsequent steps.”

Sims closed on writing: “I am actually, actually distraught over this sale, and I do know that lots of you might be as effectively. It is scary, and it is breaking my coronary heart. I actually recognize your help as I attempt to navigate this.”

Jesse “Plumbella” McNamara, DevonBumpkin, Vixella, and James Turner have all equally give up EA’s Creator Community.

“Because of the current sale, I’ve requested to depart the EA Creator Community, and I can’t purchase or make content material round any future launch,” McNamara wrote.

“I believe taking this stand is the correct selection for me personally, however I’m not going to guage anyone on their determination. I’m in a privileged place to have the ability to say I’m leaving so simply. I hope that the sale falls by way of, and if it doesn’t, I hope that people who keep put strain on EA to keep up the extent of inclusiveness that The Sims has at all times been about.”

EA has issued an announcement on the matter through the official The Sims social media accounts. In it, the corporate insisted “we deeply respect that everybody experiences The Sims in their very own manner and can make decisions which can be proper for them. Nonetheless you select to play, create, or share, we’re grateful to be a part of your journey. Our mission, values, and dedication stay the identical. The Sims will at all times be an area the place you’ll be able to specific your genuine self.”

In 2022, PIF additionally grew to become one of many largest Nintendo shareholders with 5.01% possession. Pokémon Go developer Niantic additionally introduced that it had bought its library of video games to cell video games maker Scopely, which is managed by Savvy Video games Group and PIF, earlier this 12 months.

Vikki Blake is a reporter for IGN, in addition to a critic, columnist, and guide with 15+ years expertise working with among the world’s largest gaming websites and publications. She’s additionally a Guardian, Spartan, Silent Hillian, Legend, and perpetually Excessive Chaos. Discover her at BlueSky.

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