Time to pay your final respects to Microsoft’s “That is an Xbox” marketing campaign, because it seems to have been killed off

That is an Xbox! Wait, is that this an Xbox? Nicely, maybe not anymore, as Microsoft seems to have quietly eliminated its advertising and marketing marketing campaign which proclaimed the Xbox was much less of a console and extra of a platform that might be accessed on mainly all the pieces, even a toaster (okay, I’m jesting a bit right here for theatrical functions, however simply go together with me on this).

As seen by Recreation Developer, Microsoft’s weblog submit asserting “This Is An Xbox” alongside photos of laptops and TV screens has gone the best way of the dodo. Now, in case you click on the unique hyperlink – and right here it’s in case you do not consider me – you can be met with a 404 error stating the web page can’t be discovered.

Should you seek for the ‘That is an Xbox’ tag on Xbox, in the meantime, additionally, you will be met with a vacant display screen questioning what you’re doing there.

So, it seems that the somewhat controversial and unpopular Xbox advertising and marketing marketing campaign is certainly lifeless. Its demise comes a matter of weeks after Phil Spencer and Sarah Bond – who was mentioned to be the brains behind the concept Xbox might be wherever, a marketing campaign which “offended many Xbox staff” – introduced they might be leaving Microsoft.

Final month, Spencer revealed he was retiring from Microsoft after practically 40 years on the firm, with Bond abruptly departing as properly, regardless of many assuming she would succeed Spencer. As a substitute, that job has gone to Asha Sharma, who was introduced as Microsoft’s new gaming CEO in February.

Together with apparently booting the “That is an Xbox” marketing campaign into the abyss because the begin of her new function, Sharma has additionally confirmed the next-gen Xbox will play Xbox console video games and PC video games. Mission Helix – as it’s at the moment identified – will “lead in efficiency”, Sharma mentioned earlier this month.

At GDC this week, Microsoft shared extra particulars on its subsequent era of Xbox console, together with an outline of some early Mission Helix options.