Video games Workshop is altering the title of their paint line and this feels oddly solemn. Citadel Color is altering to Warhammer Color.
I debated on how I even needed to speak about this title change. As I used to be serious about it I began remembering how lengthy I’d been utilizing GW’s paint line, aka Citadel Color. They’ve been a giant a part of my very own hobbying expertise and actually the title was one thing I simply type of took without any consideration. Heck, more often than not of us simply known as it GW paint. Which…yeah, it is smart.
However it looks as if Video games Workshop has been shifting away from the old-fashioned branding. Sport Workshop Shops have been up to date to Warhammer Shops. The Citadel is definitely a Warhammer Citadel retailer in Grapevine, TX. We’ve additionally had numerous 40k and different Warhammer brand updates by means of the years as effectively. Now, Citadel Color is altering it’s title to Warhammer Color. I assume it shouldn’t be a giant deal, however it seems prefer it ought to be. That’s most likely simply nostalgia speaking.
After watching the video, I kinda get what they have been going for. However on the identical time, I actually NEVER had that have once I was working retail in a FLGS. “I’m searching for paint.” *level to color wrack* and that was just about it. I’d normally follow-up with questions like “what colour are you searching for?” or “what are you portray?” and “do you want primer as effectively? I’ve to seize the important thing.” These simply appear to be common inquiries to ask. I actually by no means had anybody ask “however this paint says [insert brand name] can I exploit that on my Warhammer (or different miniatures) as effectively?”
Similar Paint, New Branding
Eh, no matter. It’s only a rebranding in spite of everything. It’s the identical paint however with a special title. In truth, I’d argue that is much less of a jarring expertise then when GW renamed all their paints to names they might trademark. For those who have been round for that have then you realize precisely what I’m speaking about.
Actually, I really feel dangerous for the shops. Particularly the poor soul that’s going to have to alter all of the names/SKUs in no matter point-of-sale system they use. I’ve performed that earlier than and it’s tedious at finest. If they’re fortunate, GW didn’t replace the bar codes…
I’m going to overlook the Citadel title, however the paint is identical I assume that’s the essential half. I additionally hope this implies the GW goes to begin transport out extra paint now. I don’t learn about your native scene however lots of native shops in my space appear to have a tough time conserving a full paint wrack. And I’m not simply speaking about Citadel Warhammer Color both. It’s nearly like there’s some type of different issue slicing down on importing items or one thing…
I’m nonetheless going to name it GW paint.
Author, Editor, Texas Native, and now Tex-Pat, Adam covers all issues Tabletop Gaming. Which incorporates Warhammer 40,000, Age of Sigmar, D&D, Board Video games and the whole lot else that entails cube, boards, playing cards and a desk.
A hobbyist, participant, and collector of miniatures and video games, Adam’s present obsession are his Demise and Chaos Armies for Age of Sigmar, his Blood Angels and Tyranids for 40k, an increasing assortment of Marvel: Disaster Protocol minis, and his ever rising Arkham Horror: The Card Sport Assortment.
