Sunday, November 8, 2026
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Rainbow Six Siege boss says gamers who stick round throughout GTA 6’s launch can be served ‘like kings and queens’


The brand new artistic director of Rainbow Six Siege says gamers who proceed to stay round and play throughout Grand Theft Auto 6 can be rewarded for his or her loyalty.

Joshua Mills – who’s been at Ubisoft for 11 years and have become artistic director of Rainbow Six Siege earlier this yr – just lately spoke to The Sport Enterprise to debate the way forward for the sport, which is now 11 years previous.

Mills was requested if the studio had contingency plans for the discharge of Grand Theft Auto 6, which can nearly definitely have a adverse impression on participant counts for different video games throughout the trade.

He replied that an important factor was for the studio to be calm after they see the numbers inevitably drop, and have religion that it received’t be everlasting, with gamers returning after Grand Theft Auto 6’s launch interval.

“We’ve obtained a large launch coming with GTA,” he defined. “It doesn’t matter what style you’re in – you’re going to take a success when that drops. Individuals are going to play it, after which they’ll come again. Heck, all of us are going to play it.

“It’s about being sensible along with your expectations so you’ll be able to hold the workforce and HQ aligned. If the workforce sees participant numbers dip, they will get anxious, but it surely’s typically short-term.”

As an alternative, Mills mentioned the studio’s key focus needs to be on rewarding gamers who determine to stay round and hold taking part in Rainbow Six Siege regardless of the discharge of GTA 6.

Rainbow Six Siege boss says players who stick around during GTA 6’s launch will be served ‘like kings and queens’

“Our golden rule is to serve the gamers who keep like kings and queens” he mentioned. “We don’t go on trip simply because a competitor is swelling the market. We double down and reward these spending their priceless time with us.”

When requested whether or not the studio would really ship new content material throughout GTA 6’s launch window, Mills mentioned that was the plan.

“Funnily sufficient, Season 4 will drop proper round that point,” he replied. “That shifts up the sport in several methods. We even have some unannounced surprises held again to make a splash.”