Most guides to rewarded video are written for cell. They cowl SDK mediation, app-store overview, and CPMs that don’t apply as soon as the sport runs in a browser tab. This put up is totally different. Each instance under is a dwell internet recreation, operating rewarded video via AppLixir right now, in HTML5, WebGL or Unity Internet.
Rewarded video is the one advert format a participant chooses to observe. That single reality adjustments the economics. The participant has already agreed to the advert, so the query isn’t tips on how to power an impression. It’s the place to place the provide so the participant says sure. Placement, not CPM, decides how a lot rewarded video earns.
The seven video games cowl the vary of the online market: a mid-core RPG, two social on line casino titles, interactive fiction, a WebGL customization recreation, an open-source informal hit, and a cell studio’s browser construct. Every one makes a distinct placement determination, and every determination is a product determination, not an ad-tech one. Watch the clips, then learn why every placement works and what it will appear to be in your recreation.
Rewarded video is the one advert format gamers select to observe, which implies placement, not CPM, decides how a lot it earns. The seven browser video games under all run rewarded video via AppLixir, however every makes a distinct placement determination for a distinct style. Watch the clips, then learn why each works.
1. Hero Wars: Dominion Period — mid-core RPG, three placements
What it’s: Nexters’ browser model of Hero Wars, operating rewarded video in three distinct spots. Half 1 reveals a mid-loop placement the place a participant caught on a stage is obtainable a lift or retry. Subsequent half covers the foyer provide. Final half reveals the advert expertise itself: timer, inventive, completion state and hand-back to the sport.
Placement logic: Every spot carries its personal zone ID, so the studio sees opt-in, completion and income per placement somewhat than one blended determine. Foyer presents catch gamers with spare time and low urgency; mid-loop presents catch gamers with intent, and intent drives completion. Half 3 exists as a result of the supply particulars — right sizing, seen timer, muted-by-default, clear return to gameplay — are what maintain completion charges excessive as soon as a participant has opted in.
Takeaway: By no means report rewarded video as a single quantity. Instrument each placement individually, examine them, and transfer the provide to the place the info says intent is highest.
2. Royal Lounge — social on line casino
What it’s: A free-to-play slots recreation within the browser that provides bonus cash for a watched advert. No real-money wagering.
Placement logic: The provide isn’t buried in a settings menu or a daily-bonus display. It seems the second the participant’s stability hits zero, which is the one level in a slots session the place the participant is each blocked and motivated. The reward solves the block in thirty seconds, and the participant is again on the reels. Frequency is excessive as a result of the “run out” second recurs naturally all through a session.
Takeaway: Put the provide on the level of want, not at a handy level within the UI. That is why social on line casino constantly posts the very best rewarded opt-in charges on the internet. In case your recreation has a “run out” second of any sort, that’s the place the provide belongs.
3. POV Dwell The Story on RUN World — interactive fiction
What it’s: A story, choice-driven internet recreation that unlocks the following chapter, or a premium selection, in trade for a watched advert somewhat than placing it behind a paywall.
Placement logic: Story video games not often have a forex value incomes, however they at all times have a subsequent scene. By making progress itself the reward, the advert reads as a shortcut somewhat than a toll: a participant mid-story already desires what’s on the opposite facet, and the provide arrives on the actual second that need peaks. It additionally retains a free path open for gamers who would in any other case churn at a tough paywall, preserving the viewers that later converts to paid.
Takeaway: When the reward is what the participant was already making an attempt to do, completion charges climb. In narrative video games, progress-as-reward beats currency-as-reward.
4. 3DTuning — WebGL automotive customization
What it’s: A render-heavy 3D automotive customization recreation the place gamers unlock premium components, paint finishes and physique kits via rewarded video.
Placement logic: The provide sits within the components catalog, immediately beside the locked merchandise the participant is . The reward is beauty and private, which is the strongest motivator in a customization recreation: no one watches an advert for generic cash, however lots will for the precise rim they need. On the technical facet, the priority WebGL studios elevate first is whether or not an advert participant will intervene with the render loop. It doesn’t: AppLixir masses with one script tag and runs within the web page layer, above the canvas, so the sport engine is untouched.
Takeaway: Heavy-3D internet video games can add rewarded video with no rebuild. Put the provide subsequent to the fascinating merchandise, not in a separate retailer display.
5. WorldGuessr — informal geography
What it’s: An open-source browser recreation that drops gamers right into a street-level view and asks them to pin the placement. It presents hints and bonus rounds in trade for an advert.
Placement logic: Rounds are brief and frequent, so the provide lands within the pure pause between rounds somewhat than mid-guess, the place it will break focus and get declined. The reward is small, the ask is small, and the frequency is excessive. That commerce matches how informal gamers behave: many brief periods, low tolerance for interruption, excessive tolerance for a fast optionally available advert between makes an attempt.
Takeaway: Informal video games win on quantity, not on the scale of any single reward. Hold the provide mild and place it within the pause the participant already takes. That is what rewarded video seems to be like on the 5K DAU finish of the market: a day of integration work and a income line that scales with periods.
6. CookApps — cell studio with an internet construct
What it’s: A cell puzzle studio monetizing the browser model of one among its video games with the identical rewarded placement gamers already know from the app.
Placement logic: The position was designed, examined and tuned on cell. The net construct already had the slot; it simply had no demand behind it. Placing AppLixir behind the present “watch to earn” button meant no new UX work, no adjustments to the cell codebase and no SDK port, because the web-native participant replaces the cell mediation stack solely for the browser model.
Takeaway: Most cell studios ship an internet construct for discovery or cross-promo and go away it unmonetized. If yours has a rewarded slot with nothing behind it, that’s the best income you’re not amassing.
7. Scopely — social on line casino at enterprise scale
What it’s: A top-tier writer’s slots, blackjack and poker title operating rewarded video within the browser. Free-to-play, no real-money wagering.
Placement logic: Chip refills on the foyer and on the desk, mirroring the cell app, so the location itself required no invention. What differs at this scale is the plumbing: rewards granted solely on verified completion so the in-game financial system can’t be gamed, a provable provide path so the writer can see precisely who purchased every impression, and impartial programmatic demand operating alongside present companions somewhat than changing them.
Takeaway: At enterprise scale, the location is the simple half. The guidelines behind it — reward integrity, supply-path transparency, impartial demand — is what will get signed.
What the seven have in widespread
Each integration is a single script tag, a name to the advert unit in the mean time of want, and a reward granted solely on the ad-completed occasion. The variable is the location, and the location is a product determination, not an ad-tech one.
One rule, seven purposes
Strip away the genres and the seven video games observe the identical rule. The provide seems on the level of want when the second a participant is blocked and motivated. A zero stability in a slots session. A failed stage in an RPG. A locked rim in a components catalog. The following chapter of a narrative. The reward removes the block in thirty seconds, and the participant returns to what they had been doing.
The technical facet doesn’t differ a lot. Each integration is a single script tag, a name to the advert unit in the mean time of want, and a reward granted solely on the completion occasion. Consent handles a built-in TCF CMP. Not one of the seven rebuilt their recreation, ported a cell SDK, or touched their render loop.
What does differ is the pondering behind the location. Hero Wars devices three spots so it could actually examine them. Royal Lounge locations one provide at one second and lets frequency do the work. Scopely treats reward integrity and supply-path transparency because the precise deliverable. Every studio answered the identical query for its personal gamers: when does somebody need the reward badly sufficient to commerce thirty seconds for it?
If you’re operating an internet recreation, that’s the query to reply earlier than anything.
About AppLixir: AppLixir is a programmatic rewarded video advert platform constructed for internet video games. It helps HTML5, WebGL and Unity Internet builds, consists of TCF-compliant consent administration, and goes dwell in about 24 hours.
