UPDATE – August 31: Market intelligence agency Sensor Tower adopted up on their earlier information with a brand new batch of data that offers us an thought of how GTA 6 has been performing after we bought our first correct take a look at it. And…yeah, it’s fairly loopy.
In line with Abe Yousef, Senior Insights Analyst, each day preorders skyrocketed by 436% on August 27 in comparison with the day before today. Throughout August 27 and August 28, the pre-orders jumped by 572% in comparison with the common recorded over the earlier 30 days.
Sensor Tower beforehand estimated that GTA 6 had gathered round 4.6 million pre-orders forward of the Netflix showcase. Based mostly on the each day figures proven in its newest graph and a few fast maths of my very own, roughly one other 165,000 pre-orders seem to have are available in throughout August 27 and August 28, probably bringing the grand complete to round 4.77 million.
I’ve contacted Sensor Tower to verify my estimates based mostly on their graph above. I’ll replace if they supply me a exact determine.
And, in fact, it goes with out saying that Sensor Tower is a 3rd occasion producing estimates by means of its personal proprietary strategies. None of that is official information from Rockstar or Take-Two, so it must be taken with a pleasant spoonful of salt.
Replace – August 28: Sensor Tower has issued an up to date estimate placing GTA 6 at roughly 4.6 million pre-orders, up from the 4.38 million reported when this text was initially printed. That’s round $446 million in estimated gross income. Curiously, the agency additionally estimates that just about 90% of these consumers have opted for the $99.99 Final Version, one thing Sensor Tower describes as an unusually excessive premium-edition combine.
This new information was taken earlier than the sport’s prolonged look on Netflix. Sensor Tower guarantees new information this weekend. It is going to be fascinating to see if there’s a much bigger bounce.
ORIGINAL STORY: Grand Theft Auto 6 has apparently already made almost half a billion {dollars} regardless of nonetheless being three months away from launch, due to course it bloody has
In line with the newest estimates from analytics firm Sensor Tower’s devoted GTA 6 gross sales tracker, GTA 6 has gathered 4.38 million pre-orders throughout PlayStation 5 and Xbox Sequence X|S, representing round $429 million in income, internet of returns.
PlayStation is doing many of the heavy lifting, accounting for 77% of the estimated gross sales in contrast with 23% on Xbox. That works out to roughly 3.38 million pre-orders on PS5 and 1 million on Xbox.
These are some foolish numbers for a sport that isn’t launching till November 19. Pre-orders solely opened on June 25, too, which means Rockstar has apparently satisfied greater than 4 million folks at hand over their cash round 5 months early.
As I coated when all of the pre-order particulars had been introduced, the usual version prices $79.99 whereas the Final Version is available in at $99.99.
Earlier than we get fully carried away, although, there’s a reasonably chunky caveat connected to all of this: these are estimates.
Rockstar and Take-Two haven’t introduced any precise gross sales numbers, and Sensor Tower clearly doesn’t have anyone hiding in Rockstar’s accounting division nicking spreadsheets. Its figures are based mostly on market information and statistical modelling, so 4.38 million shouldn’t be handled as a precise determine.
Sensor Tower isn’t some random Twitter account making numbers up for engagement, although. It’s a longtime market intelligence firm that acquired Video Recreation Insights (VGI) in 2025, including VGI’s PC and console monitoring to its current analytics enterprise.
In line with Sensor Tower, VGI’s estimates are powered by aggregated information from greater than 4 million public participant profiles and canopy Steam, PlayStation and Xbox.
VGI has been round for years and might be greatest identified for its Steam gross sales estimates, however its PlayStation and Xbox monitoring is significantly newer. The truth is, Sensor Tower’s personal announcement of the acquisition famous that VGI had solely launched its PlayStation and Xbox aggressive intelligence within the previous months.
That’s value maintaining in thoughts right here; estimating console pre-orders for an unreleased sport isn’t fairly the identical factor as estimating Steam gross sales for one thing that’s been out for six months and has tens of hundreds of evaluations to work with.
In different phrases, I wouldn’t guess my home on GTA 6 having offered exactly 4,380,000 pre-orders. Largely as a result of I don’t personal a home, admittedly, but in addition as a result of these numbers must be seen as a helpful estimate somewhat than an official gross sales announcement.
What makes Sensor Tower’s estimate significantly extra fascinating is that Take-Two itself has already confirmed that issues are going very effectively.
Throughout Take-Two’s newest earnings name, the writer stated GTA 6 has had an “distinctive begin to pre-orders”, though it conspicuously declined to connect an precise quantity to that assertion. Spoilsports.
Take-Two additionally revealed that GTA 5 has now sold-in greater than 230 million copies worldwide, simply in case you wanted a reminder of the absurd scale we’re coping with right here. Which additionally begs an apparent query: who the hell out there may be nonetheless shopping for copies of GTA 5 in numbers sufficiently big that it retains popping up in gross sales charts? It’s nuts.
There’s additionally loads of time for the pre-order determine to climb. Rockstar is planning to point out Grand Theft Auto VI: An Prolonged Look on August 27, which Take-Two believes will drive anticipation even larger forward of the November launch. I’ve already coated the marginally weird incontrovertible fact that the Prolonged Look will premiere on Netflix earlier than showing elsewhere.
Personally, I don’t know why you’d ever pre-order a digital sport months prematurely. It might’t run out. I’ll normally simply do it a number of days earlier than I can preload it and perhaps snag any bonuses. However perhaps some folks simply love to do it so the cash is gone, somewhat than wait? For those who pre-order months prematurely, let me know the reasoning behind it. I’m curious.
As for GTA 6, it can virtually undoubtedly be the largest leisure launch in historical past. Which makes me marvel if there’ll a backlash. It most likely shall be fairly rattling wonderful, however can any sport reside as much as the sheer scale and hype that GTA 6?
Additionally, can I curiosity in my checklist of the very best GTA missions ever?
From disastrous financial institution robberies and army shootouts to jetpacks, betrayals and an irresponsible variety of lifeless law enforcement officials. These are the very best missions GTA has to supply.
